A bizarre video is going viral on social media showing a woman with dozens of coffee beans placed across her neck, shoulder and arm. The unusual scene has left many viewers wondering what exactly is happening and whether the treatment has any real benefits.

Coffee has long been used in various beauty and spa treatments. It can be used to exfoliate the skin, helping remove dead skin cells and leaving the skin feeling smoother and softer. Caffeine may also temporarily stimulate local circulation when used during massage or in skincare treatments.

Another reason coffee and caffeine are commonly used in body treatments is their claimed ability to temporarily reduce the appearance of cellulite and puffiness. However, these effects are generally temporary, and coffee does not permanently eliminate cellulite or burn body fat.

In the video, the beans appear to be placed directly onto the woman’s skin, but it is impossible to determine the exact procedure simply from the footage. It could be part of a spa treatment, massage technique or alternative beauty therapy.

The unusual images have attracted thousands of reactions online, with many viewers surprised by the method and questioning whether placing coffee beans on the skin can really provide the benefits being claimed.